Azaleas: A Little History
I want to thank my team that has always been by my side and without whom I could not have realized my dream. I also want to thank all our lovely and loyal customers from the West Village but also the ones that have shopped with me for the past 18 years.
Here’s a short history:
Azaleas opened with a small dream in 2002.
I never thought I’d start from a sleepy block on 10th street in the East Village and move on “up” to 2nd avenue.
The new East Village storefront was and is the perfect space for us. Slightly sunken for privacy but still well-trafficked, the avenue exposure helped our business thrive and grow.
From 2016, our small operations with an all-women team expanded to the West Village. 125 Greenwich Avenue was built from scratch and with a bigger budget. I got to make my dream store space with five (!) spacious dressing rooms, “waiting area” for partners, and a separate lingerie and swim room.
Unfortunately, we cannot throw an epic party like we had for our opening but still hope to see you one last time in the west.