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20% OFF YOUR PURCHASE WITH CODE 'TREAT20'.*
20% OFF YOUR PURCHASE WITH CODE 'TREAT20'.*

About Us

Independently owned Downtown New York City staple since 2002.
Azaleas or 'jindallae' flowers are featured prominently in art and literature in Korea, where owner Cindy Kahng spent her formative years. Azaleas first opened its doors in 2002, in a small intimate space on East 10th street. Brick and mortar is the foundation of our business: we believe in the sense of community and personal connections with our customers and a physical store allows us to fulfill those ethos. Simply put, lingerie and swimwear need to be tried on IRL. 

Let's Hang
We are known for our unique selection of lingerie, year-round swimwear, clothing, and accessories, all with an emphasis on vetted classics, up-and-coming designers, and hard-to-find labels. Each piece is hand-selected by our all female team, with careful consideration. Our staff has the magic touch when it comes to finding you that perfect fit or style, just ask one of our many regulars. 

East Village

between St. Mark's Place and 9th Street in the heart of the East Village
140 Second Avenue
New York, NY 10003
closest subway:
6 to Astor , N/R to 8th Street/NYU
Covid Store Hours
Walk-ins & Curbside Pick Up:
12PM-7PM Mon-Sat
12PM-6PM Sun
Private appointments can be booked here during select hours.
Masks must be worn.
Phone: 212-228-5842