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Take 15% Off Site Wide with Code JULY15 at Checkout! Some Exclusions. Ends 7/5 at Midnight.
Take 15% Off Site Wide with Code JULY15 at Checkout! Some Exclusions. Ends 7/5 at Midnight.

About Us

Independently owned Downtown New York City staple since 2002.
Azaleas or 'jindallae' flowers are featured prominently in art and literature in Korea, where owner Cindy Kahng spent her formative years. Azaleas first opened its doors in 2002, in a small intimate space on East 10th street. Brick and mortar is the foundation of our business: we believe in the sense of community and personal connections with our customers and a physical store allows us to fulfill those ethos. Simply put, lingerie and swimwear need to be tried on IRL. 

Let's Hang
We are known for our unique selection of lingerie, year-round swimwear, loungewear, and accessories, all with an emphasis on vetted classics, up-and-coming designers, and hard-to-find labels. Each piece is hand-selected by our all female team, with careful consideration. Our staff has the magic touch when it comes to finding you that perfect fit or style, just ask one of our many regulars. 

The Word On The Street
"I bought several bras from Azaleas years ago and it was the best bra shopping experience I’ve ever had. I’ve bought from a lot of other brands since and none of them have been as great as the ones I was recommended at your store. Thanks again!" - M. Nanda

"I love this store and the people that work there! The women are super helpful helping you find the right suit. They have a great mix of brands and price ranges. All of the suits are very high quality, so they've lasted me years. Their support desk (shout out to cindy) is super responsive and helpful. This is the only place I go for swimwear." - F. Marquez

"I was born and raised in the EV and would buy what I could as a broke teenager at the 10th street store (I'm 30 now)! Love you guys" - L. Fox