East Village storefront: curbside pickup | virtual appointments  | private appointments
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Azaleas: A Little History

Dear Friends & Family:

With a broken heart, I have made the decision to close our West Village doors before the end of this month (August 2020).  The public health crisis and its uncertain future has impacted our business and made it difficult to carry on operations.

Azaleas will continue for now in the East Village, our original home.

I want to thank my team that has always been by my side and without whom I could not have realized my dream. I also want to thank all our lovely and loyal customers from the West Village but also the ones that have shopped with me for the past 18 years.

Please swing by (with a mask and still social-distanced) or just wave from the window. I hope all of you stay safe and happy. Let’s quickly get back to that other side!

With love and gratitude,


Here’s a short history:
Azaleas opened with a small dream in 2002.

I never thought I’d start from a sleepy block on 10th street in the East Village and move on “up” to 2nd avenue.


The new East Village storefront was and is the perfect space for us. Slightly sunken for privacy but still well-trafficked, the avenue exposure helped our business thrive and grow.


From 2016, our small operations with an all-women team expanded to the West Village. 125 Greenwich Avenue was built from scratch and with a bigger budget. I got to make my dream store space with five (!) spacious dressing rooms, “waiting area” for partners, and a separate lingerie and swim room.

Unfortunately, we cannot throw an epic party like we had for our opening but still hope to see you one last time in the west.



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Reopening and New Practices

Azaleas is now open for walk-ins. We are also offering limited private shopping appointments. Here's a look at some of our new business practices and shop policies.
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In-Store Private Appointments

Azaleas is cautiously reopening and offering one-on-one private appointments. Here's the link to book your appointment. For a limited time, the appointments will be free and are limited to 30 minutes.  


  • A free 30 minute one-on-one stylist consultation including try-on time (please indicate if you need longer)
  • A brief questionnaire must be filled out before the appointment (Based on the information you provide, a rack will be pulled with your picks and our suggestions in your sizes). 

  • Arriving on time for your appointment.
  • Wear a face covering (required for entry) and abide by the 6 ft distancing rule.
  • Customer must come alone (please inform us beforehand if a child will be tagging along)
  • NO pets please
  • Please refrain from cash purchases as we are moving towards "touch-free" payments 
  • Understanding that there is only one person working. 
  • A temporarily-implemented return policy which allows refunds within 2 weeks (store credit only after 2 weeks).

We can't wait to see you!

We will also continue to offer Curbside Pick Up and Virtual Appointments

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Curbside Pick Up Service

Buying online and in-store pick-up has long been one of our most popular services. We will continue to offer this service while trying to improve on it to make it easier and safer for you. 

How does this work? 

Place an order through the website and select Curbside Pick Up as your delivery option. Wait for a confirmation that your order is ready for pick up.

Our hours are constantly being updated but please click here to see the most up-to-date list of hours. Currently our hours are very limited so if your order is a little more urgent, we will try our best to accommodate you but appreciate your patience. 

Note: Online orders (including curbside pick up) usually requires a 1-3 business day processing time. Unfortunately, we are not offering same day pickup at the moment. 

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A Message To Our Customers (PHASE 2)

The health and safety of our customers and our employees is our top priority. We are making updates to our stores and the way we serve you to help keep everyone healthy. As always, thank you for shopping with us. 

While Phase 2 (which includes in-store shopping) begins on June 22nd, we at Azaleas are moving slowly, monitoring the situation and responding safely and cautiously for the protection of our staff and community. For the time being, we will continue to offer  Curbside Pick Up and Virtual Appointments.  Thank you for your patience and understanding. 


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We Are Launching Virtual Appointments

Nothing satisfies us more than when we find that perfect piece for you. 

We want to provide you with the same “in-store” Azaleas shopping experience that we have become known for. We will keep you posted on when our stores will reopen. 


  • A free 30 minutes one-on-one virtual stylist consultation
  • A brief questionnaire must be filled out before the appointment.
  • Shopping suggestions via merchandise close up on video or online screen shares.
  • A follow up email with an editable shopping cart based on appointment. 

After you've booked your appointment, you will receive a confirmation email that also contains a short questionnaire. This questionnaire will help us provide you with the best experience as appointments are allotted to only 30 minutes per session. 

We can't wait to see you! Book your appointment here


(Currently available for swimwear appointments only. Stay tuned for lingerie appointments. )



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