about us


Azaleas has been an East Village staple since 2002.

We are known for our unique  selection of lingerie, swimwear, clothing, and accessories, with an emphasis on up-and-coming designers and hard-to-find labels. In addition, our staff has the magic touch when it comes to finding you that perfect fit or style, just ask one of our many regulars!

Azaleas has been regularly spotlighted in New York Magazine, InStyle, Time Out,  Lucky Magazine, Daily Candy, Racked, and even an episode of Tim Gunn's Guide To Style.

... so, where do we go when it’s time to restock? Lingerie mainstay Azaleas NYC. Packed with pretty bras and panties as well as sweet loungewear, swimwear, and accessories by the likes of Maison Close, Hanky Panky, Cosabella, The Lake & Stars,and more, this boutique is a must for boudoir staples both naughty and nice. 
- Refinery29
This sweet East Village shop carries everything from shoes and jewelry to tees and swimsuits , but its real draw is the adorable selection of frilly underthings...
- New York Magazine
This East Village boutique has a gorgeous, budget-friendly collection of undergarments for all sizes, most by up-and-coming designers (like New Zealand label Lonely). And for ladies who love things organized neatly, the bra displays are a total dream.
 - Pure Wow
Ever wonder where East Villagers shop for their last-minute lingerie needs? That would be Azaleas, which stocks all your basic undergarments along with a wide selection of clothing and swimwear.
- Racked.com

140 Second Avenue
between St. Mark's Place and 9th Street
in the heart of the East Village

closest subway: 
6 to Astor Place or N/R to 8th Street/NYU
mon-sat 12-8 pm
sun 12-6:30 pm
phone: 212-228-5842


Azaleas NYC is also available for Private Parties and Shopping events! more info


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