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We are open every day! 140 2nd Avenue in the East Village
We are open every day! 140 2nd Avenue in the East Village

Valentine's Day Guide 1: A Love Letter 💌 to NYC


or click 
➡️ for Carly's picks

BIG LOVE FOR THE BIG APPLE
Countdown till Valentine's Day.



This year we wanted to celebrate our home. By showering it with love for standing tall amidst a year of devastation and loss.

Azaleas started as a little shop in the East Village back in 2002. Fast forward to today - after having to shut down our West Village location, and going through painful, but necessary, changes - we are still here. In our original 'hood. And we are looking forward to many more years serving our community.

Over the next few days,s we will share with you everything New York - from our favorite neighborhood haunts, labels, and also some V Day ideas for our loved ones near and far.

We are grateful for our city and community's resilience, and this VDAY is another opportunity for us to show our endless gratitude and support.

xx Azaleas

 
OUR STORY
RESTOCK ALERT : all our faves in Black
You can never have too many Black colored pieces in your wardrobe. Just ask any New Yorker. Some of our bestsellers are back in stock.
 

 
 FORTNIGHT Luna Mesh Longline Wireless Bra  + High Waist Brief

This super supportive power mesh wireless bra is a favorite amongst our bigger bust customers.
 
SHOP FORTNIGHT
ONLY HEARTS Coucou Lola Bralette  Ouvert Culotte

A flirty classic from one of our favorites NYC label. Perfect for VDay and beyond.
 
SHOP ONLY HEARTS
LA FILLE d'O Fast Girls Mono Wire V Bra  + Trouble High-Waisted Ouvert Suspender Belt with Garters

Provocative and cool, this set from the Belgian cult label is a winner for any occasion.
 
SHOP LA FILLE d'O
HELLO BEAUTIFUL Romance Wireless Triangle Bra  + Romance String Panty

A soft, romantic, made-in-the-USA, cotton set that is simple, pretty, and ideal for everyday.
 
SHOP HELLO BEAUTIFUL
CLO INTIMO Fortuna Lace Demi Underwire Bra  + Lace Cheeky Boyshort

The quintessential black lace bra that you should stock in your underwear drawer.
 
SHOP CLO INTIMO
MARIKA VERA Moore Triangle Wireless Bra  + Ruffle Thong

Chic, minimal, and sensual.
 
SHOP MARIKA VERA

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