Why we love Only Hearts
Azaleas hearts Only Hearts: their inner/outerwear concept is in tune with our vision of lingerie. Why spend this money and wear it where it won't ever be seen? Granted some things are truly meant to be kept in your bedroom with whomever you choose. But for the most part, most lingerie designers know now that we'd like to get dual usage out of our purchases. Only Hearts has been heading this phenomenon since the 1980s.

Check out their famous tulle with lace camis that are fresh and easy to wear every day.

About the Designer, Helena Stewart
To Helena Stuart, the heart shape is a symbol of love, life, and passion.

Helena opened Only Hearts in 1978 on Columbus Avenue in New York City. The boutique was an exhibition of all things heart-shaped, from hand-painted socks and t-shirts to bath soaps, antiques, jewelry, and, of course, lingerie. Its uniqueness caught the attention of the neighborhood and the newspapers; soon Only Hearts was designated a shop for the shameless romantic, a Mecca for lover's and a Valentine's paradise.

Helena began designing her own line of intimate apparel with a toddler and newborn by her side, along with a shop to run. As her own best advertisement, Helena wore bras and camisoles as shirts, suggesting her customers do the same.


The Only Hearts retail shops have also continued to expand: the original boutique is entering its 26th year on Columbus Avenue; a second location in NYC can be found in the heart of NoLiTa. There are additional boutiques in Santa Monica, CA, South Miami, Rome, Italy, and Antwerp, Belgium.

Helena's life partner for 30 years, Jonathan, writer and producer, was the ideal house-husband of the 80's raising the couple's two children. Son Cary continues on the creative path as a filmmaker, and daughter Kaya has become an integral part of team Only Hearts.