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Why we love Daniella Simon Daniella Simon started off with a whimsical bridal collection of lingerie. Her comfy cotton low-rise hipster and thongs declared statements such as "I do," "Bride to Be," "Just Married," and "Kiss the Bride" in genuine Swarovski crystals. You can also personalize your undies by claiming that you are "Property of Pete[or insert other name here]." About Daniella Daniella founded her company in January 2003.  Leaving her job as an attorney at one of the nation’s largest law firms, Daniella was ready to go after her designing dreams. “The inspiration to start Daniella Simon grew out of my frustration in trying to find sexy, fun lingerie when I was getting married,” said Daniella.  “I looked all over for something cute that said ‘bride,’ or ‘just married,’ or even a store that would put my husband’s initials on lingerie, and I came up with nothing.  That’s when I designed my own.  The response from friends was so terrific that I created an entire bridal line, and the business grew from there.”

Shop the Daniella Simon Collection.